Are you thinking about either starting a new business from scratch, or possibly upgrading an existing business to take advantage of the benefit side of franchising such as possibly better advertising opportunities, better supply of goods for sale, name recognition.
The attractions and benefits of the better known and reliable franchises are many.
But as is true in the laws of physics where it states "for every action there is an equal and opposite reaction", so it is true of franchising, and to know if it (Franchising) is for you, you must understand these basic tradeoffs.
Franchising in a way is like a middle ground between being totally self employed and being an employee. You have many freedoms but as a franchisee, you have many, many rules to go by.
Chain store is a common way always adopted by businessman.
One of the first things you have to ask yourself. Even before the money question is: "Is this for me?" and a key part of that is some self introspection: Can I willingly trust and take orders and direction? Do I HAVE to be the guiding and creative light in my business? If you can't answer this in the affirmative, then Franchising is probably NOT for you. To be a successful franchisee, you MUST be able and willing to follow the model of the franchise you will own.
Particularly if you are starting up, and again before the money question you should ask, "Is this a product or service I can really feel somewhere from between enthusiastic to passionate about?". It is not an absolute "must" to answer that in the affirmative, however study after study shows that a person working in a field they have a love or happiness for consistently is more successful that someone just doing a job because "its their job".
Now we recommend you a franchise opportunity for you. Custom products become popular nowadays so custom industry is your good choice.
Your next biggest question is "Which one?" Sometimes there is only one choice for any number of reasons.. Finances to obtain one is an obvious reason. Possibly there is only one franchise in your chosen field. Or maybe the geographic availability may or may not coincide with what you want or need.
This article is intended only as a Primer. There are many good and complete full books available on the subject such as "The Franchising Handbook". As we introduced you to some of the basic concepts, we now suggest if you still have an interest you get a full book on the subject and begin to read; followed by beginning personal interviews.
Good luck and Happy Franchising!